Henk van Ooiijen

Henk van Ooyen has been active as a mentor at Entrepreneurs’ Soundboard for many years. Although he has not been an independent entrepreneur himself, he brings with him a wealth of entrepreneurial knowledge from his career as a brand builder at international multinationals. Now, as a retiree, he likes to use this experience to support SME entrepreneurs.

Sparring pays off
Henk notices that many entrepreneurs tend to solve everything themselves. His advice: actively seek help. “An OKB mentor is independent, has broad experience and expertise. Sometimes it is incredibly valuable if someone thinks along with you.”

Creating a wow effect
Henk supervises many start-up entrepreneurs and helps them get their added value in focus. His most important question:
“Why do customers choose you and not the competitor?”
According to him, a clear distinctiveness is the basis for growth.

Tip for financial concerns
“Clarify your financial situation: what are your obligations and what agreements can you make with suppliers, landlords and banks? This clarity gives you peace of mind. We are happy to help you with that.”