Marketing and Sales: How Do You Grow Your Business?
Marketing and sales are the engine of your business. Without customers, there’s no revenue — and without strategy, there’s no growth. Yet many entrepreneurs struggle with key questions about their business. Who is my target audience, and how do I reach them? How do I find more clients? How do I position myself in the market?
The market changes rapidly, and consumers are more critical than ever. What worked yesterday might bring no results today. So how do you create an approach that does work?
The volunteer OKB advisors at the Entrepreneurs’ Sounding Board Foundation help you tackle these and other challenges. OKB advisors are former entrepreneurs or specialists from the business world — such as accountants, directors, legal experts, or marketing managers.


With great dedication and a clear mission, Rim began her entrepreneurial journey
With great dedication and a clear mission, Rim began her entrepreneurial journey: “I wanted to launch a cosmetics brand on the Dutch market — or even the European market.” She quickly discovered how complex entrepreneurship can be. She sought help with creating a financial plan, business plan, marketing strategy, and choosing the right e-commerce platform.
How do you gain insight into your market position?
Before attracting more customers, you need to know how your business stands out. What makes your company unique? What needs do you fulfill? Many entrepreneurs have an idea of what makes their business special, but struggle to express it clearly.
Ondernemersklankbord helps you sharpen your view of your market position and value proposition. Together with an experienced OKB advisor, you’ll explore where you stand, who your ideal clients are, and which marketing channels suit your audience best. This forms the foundation of a focused and effective marketing strategy.
From strategy to action
A good idea is one thing — execution is another. Maybe you’ve created flyers, placed ads, or launched a social media account. But without coherence, planning, or clear goals, these often remain isolated marketing efforts.
With support from an independent OKB advisor, you bring structure to your marketing and sales approach. You’ll learn how to set goals, measure results, and continuously improve. Want to boost your online visibility, do local promotion, or build a business network? Your OKB advisor will help you go from plans to real results — with practical and personalized guidance.
Tadgio from Vliegan Foods, a plant-based cheese producer on Vlieland, enlisted OKB advisor Peter. Together, they explored fundamental questions about his business: Who does he want to reach? How does he position his brand in the market? And how does he boost sales?
Besides strategic advice, Peter also gave valuable product feedback. For instance, he helped Tadgio reframe the short shelf life of his cheeses. “What I initially saw as a weakness turned out to be a strength,” says Tadgio. “Peter made me realize that freshness signals quality. That gave me an entirely new perspective.”
Support for commercial growth
Entrepreneurs who want to grow often encounter commercial challenges. You may be reaching many people but have no time for actual acquisition. You’re considering building a sales team but don’t know where to start. Of course, you want higher margins — but lack insight into customer value.
An OKB advisor works with you to find practical solutions that fit your business. Together, you’ll look not just at marketing and sales as separate components, but also at the underlying processes, systems, and associated costs.
What does a coaching program cost?
A coaching program at Ondernemersklankbord costs a one-time fee of €200. For this, you receive six months of support from a dedicated OKB advisor. Shorter or longer periods are also possible for the same amount. OKB advisors have extensive experience in entrepreneurship and understand what commercial challenges involve. They assist you voluntarily.
In six months, you’ll work together on a concrete plan, track your progress, and receive practical feedback on what works and what doesn’t. This way, you build a marketing and sales strategy step by step that delivers results. A coaching program is an investment that pays for itself.
Take the next step for your business
Have you been struggling with questions about your visibility, client acquisition, or commercial direction? We’re here to help solve these and other challenges — so you can get more value from your existing clients.
After answering these and similar questions, it’s time for a no-obligation conversation with one of our OKB advisors. This first consultation is always free. Together, we’ll assess your situation, identify opportunities, and determine what’s needed to grow your business commercially.
Ondernemersklankbord has advisors across the Netherlands specialized in marketing and sales. Get in touch with us today and find an OKB advisor in your region. Schedule an intake meeting or sign up for a coaching program.
Get your intake interview with an experienced mentor
Completely non-binding. After the intake interview, you decide whether you want to continue with the coaching process.

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Personal advice from an experienced entrepreneur
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Our mentors are independent and impartial
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Free, no-obligation intake interview